ASTRA ZENECA
The campaign "You are not alone in this fight!"
The campaign "You are not alone in this fight!" was launched on the World Ovarian Cancer Day, in order to raise awareness about this disease with a high mortality rate, which affects about 800 women in Serbia every year. On this occasion, a performance was held at the Kalemegdan Fortress. Next to the Pobednik monument, "Pobednica" was installed, as a symbol of every woman who fights ovarian cancer and emerges victorious from that fight.
ASTRA ZENECA RESIN ROLE
Creative, Design, Video production, Event management, Social media, PR DATE
May 2021
The campaign "You are not alone in this fight!" was launched on the World Ovarian Cancer Day, in order to raise awareness about this disease with a high mortality rate, which affects about 800 women in Serbia every year.
On this occasion, a performance was held at the Kalemegdan Fortress.
Next to the Pobednik monument, "Pobednica" was installed, as a symbol of every woman who fights ovarian cancer and emerges victorious from that fight.
GALERIJA BELGRADE
Social media campaign
In order to create a buzz about the opening of Galerija Belgrade, 24 popular domestic TikTok and Instagram influencers were engaged in a social media campaign, photographed by a famous photographer Miša Obradović. Short and witty clips were posted all over social media and announced the opening of the biggest shopping centre in the Balkan region.
GALERIJA BELGRADE RESIN ROLE
Copywriting, Photography, Creative video production, OOH campaign, Event management, PR DATE
October 2020
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